• Career stuff in the navigation above has all the details about (almost) every step I ever made.
• My picture on the left brings you to an overview page.
• Gallery stuff includes the most relevant case studies, grouped into Advertising Design and Web Development.
• Funtastic has stories about me.

If you're in a rush check the summary below.
Download my resume. And please come back later for more.

About social media

• Being social is in my genes and social media is definitely the new normal for me.
• Follow me on Twitter, connect with me on LinkedIn and circle me on Google+.
• I did a memorable social campaign for the IAEA (United Nations), years before social media were invented.
• I chaired the introduction of social media in Penn State University Outreach Marketing and produced a giant mind map [287 KB PDF] that went a long way to help explain and visualize the Why, What and How. After some growing pains we now regularly use social media in our marketing mix.
• I'm an admin in the PSU Social Media Club, member of the PSU social media committee (don't we LOVE committees!) and member of the IxDA Club State College.
• I've given talks on social media, helped people get over some of the pitfalls and introduced in our office the importance of analytics and metrics in social media.

About digital / interactive media

• Due to an NDA I can't talk much about my current work as Director of Creative Services at Penn State University, but I am able tell you that I am the creative lead on a very big project to redesign the Penn State Online learning environment, a hugely successful venture transforming the Higher Ed landscape in this country, and we're currently working on a national marketing campaign for this project, including social and traditional media, as well as a word of mouth campaign. The new website was beta-launched in June 2011 and went live in July and the metrics so far have surpassed our most optimistic expectations. This project required a change in our office culture to begin with, then the introduction of a production process based on industry best practices, and a very committed focus on outstanding user experience — which had me smack in the middle of all these activities.
• We created a very successful and award winning TV spot for Penn State Online.
• I pitched the importance of an Intranet for the 1400+ employees of Penn State Outreach, I got the budget, we built it, and the launch campaign generated considerable buzz that was picked up by blogs around the globe.
• I volunteered as the lead designer of a very successful first TEDxPSU 2010 event, working on all visual aspects from stage design, identity design to speaker presentation design - here is a presentation [5.7MB PDF] I did to highlight some of the feedback we got. As this was great fun, we've done it again with an even more impressive TEDxPSU 2011 all-day event with more than 1000 attendees.
  
• I also did a massive identity design and web redesign project for the IAEA (United Nations), and developed their new Intranet.